abeachcottage and pottery barn
Thu 2nd, May, 2013
Well, here we are again, happy days with the naked chef and Pottery Barn opens in Sydney!
Now, ladies, I had a very very interesting day today…you see I found myself at the pre-opening press day for Pottery Barn. Yep, unbelievably, we have welcomed to the shores of Australia this iconic brand that I have been shopping with virtually for a good part of my life and even more exciting little old me got to see it before the doors were opened. Dream.
Before ever even thinking Pottery Barn Australia I first entered a Pottery Barn when on a trip to the States many years ago – at the time I remember thinking it was so good it was almost untrue – I came back with a suitcase brimming with stuff and a head trying to work out ways to get more.
And then when I first started reading blogs many years ago, way before I ever had a blog of my own, I lived in a lovely little village in England and our computer was cobbled together in the spare room and we had this thing called the ‘internet’ that not many people knew about let alone had access to. I came across other women like me, but mostly on the other side of the pond, living life with babies, budgeting, carving their way in the world and a lot of them were doing a whole lot of craft. Often, Pottery Barn was mentioned, the arrival of the Pottery Barn catalogue was almost like a celebration these girls raved about online. And so I surfed on in from my little house in England to see the fantastic homey things available Stateside and lusted oh so much and have been doing so ever since.
So when I heard Pottery Barn were dipping their decorating toes into the Australian market, a little bit of excitement welled up inside. Oh my. I think there may have been a little bit of vomit in the back of my throat.
With that though, through my experience now of living Down Under, I had the familiar trepidation that even though it might be over here, it would be double the price for us living in this hemisphere and that would rub me right up the wrong way and Pottery Barn and me would no longer be.
So when I got an invitation to come along and see for myself, well, I was in.
I collected the lovely Corrie from Retro Mummy (you can read her experience of it here too – oh and if you haven’t heard of her blog, she’s a crafty girl with 5 kiddos and a lovely house, just sayin’) from her house on the beaches and we drove to the other side of Sydney wondering quite what to expect.
We started off in Williams-Sonoma, me oh me oh me oh my.
And we learnt some interesting things about the brand – that Australians are the biggest customers outside North America – interesting.
Everything was fabulous right from the start, loved the juice bar, loved the styling, love the details, loved the white…
The decor just fabulous at every turn. Like really really up my alley. Hello!
We were on a little tour and as soon as I got the chance and spied something I loved I picked it up, turned it over, waited, expected to have my chin drop to the floor and then supremely surprised I smiled to myself. Oh my goodness, it has not been over-priced for the Australian market!
Thank you Pottery Barn so so so much for taking this on board. You did not disappoint. Oh Lordy I have the green light to fill my old cottage on the beaches with Pottery Barn and I don’t need to take a mortgage out to do so.
Later we got talking to Tracey who runs the PR company for Pottery Barn and found out that price point was something really really crucial to Pottery Barn coming to Australia after observing lots of other companies get it wrong – from my point of view, as a person who lusts after throws, white things and home wares and knows the prices I am thinking they got it spot on. Yep it IS more expensive than if you buy it on the other side, but I am still well aware that I am living in Sydney and I pay for that and I don’t know but the quality and just the fact that it’s different makes me happy to pay that bit more.
Watch out Swedish Boutique, ‘cos I tell you what, after years of paying over the odds for you in Australia, you have a new rival for our relationship, she goes by the name of PB, her service is second to none, she knows how to dress up, she’s quality all the way and she plays with the big girls.
Now, come with me while I take you on a little Beach Cottage tour of Pottery Barn et al. We will take pictures of random things and we will lust and gush and get a little bit of heaven vomit in the back of our throat…
Let’s lust over shiny shiny shiny pans
Gush at whisks. That’s weird right? Go to a home wares opening and take photos of whisks.
The cook’s tools were a force of their own – I have been after a couple of special knives for a while, I found them here and in my budget!
Oh the plates and boards and dishes
they added the subway tile just for me
How about your own home stylist – for free
We toured around looking at so so many wonderful things, to be honest sensory overload came to mind
West Elm had a bit more of an artsy vibe
love that Sydney artists and Etsy are being promoted
I loved the dishes in this section, I picked up a few for food styling – the prices were so do-able!
and rustic, vintage-y things
a little bit ethnic…
I used to think I would like to spend a night in Ikea and seeing as I never got an invite, move right out of the park girlfriend, I would so love that to be here for the night now
I’ll be coming back for one of these clocks, been on my want list for too long
hello chic and coastal, very Hamptons Style
and some of the arrangements were stunning…
talk about vignetting ladies, I could vignette to my heart’s content in here….
I hope you enjoyed this little virtual PB tour?
Here I am nearing the end (but I did manage to relieve the store of a few other things after this shot)
I must say there was some FRANTIC back of the wardrobe hiding going on this afternoon…ladies I am a master of this game now…
If you are wanting a little trip to this heaven on earth well the Sydney store opens its doors tomorrow, all the brands are in the same spot in Bondi Junction – Oxford St Mall & Grosvenor St, but you can also order everything in the store online and get your goods shipped anywhere in Australia (I have not checked out the shipping rates yet but I will be looking into them)
Also If you want to have a look at the catalogue and have a bit of a browse (love doing that) you can sign up for one over here at the Australian site – I have all of them from today, let’s just say you need them in your life.
Over and out, from your Down Under home wares store reporter
p.s. I will be back soon to show you how the stuff that is hiding in the back of the wardrobe looks in this old cottage when I get it out to stroke it after Mr BC has gone to work to graft his bones down to nothing so that I can buy linen – and can we say that there may or may not be a little Pottery Barn Giveaway courtesy of abeachcottage.com when I come back – you know I had to, this my friends is worth celebrating
p.p.s thanks for the comments today I will be responding shortly – been a tad busy lusting today.
oh and lastly, don’t forget to enter my Mini iPad giveaway if you haven’t yet…go here and leave a comment, super easy to enter xo